Small Business Marketing on a Shoestring
Small Business Marketing on a Shoestring
When it comes to marketing for small businesses, money isn’t everything! In this course, you’ll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you’ll build your skills in each lesson. You’ll master cost-effective strategies, including strategic partnerships, local marketing, search engine optimization, social networking, email marketing, lead generation, and niche marketing. Along the way, you’ll see many real-world examples from other small businesses much like yours.
Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. By the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.
Syllabus
- Lesson 1 – Creating a Marketing Strategy
- Lesson 2 – Getting Customers to Notice You
- Lesson 3 – Leveraging Others
- Lesson 4 – Creating a Website Designed to Sell
- Lesson 5 – Driving People to Your Website
- Lesson 6 – Finding Leads and Encouraging Sales
- Lesson 7 – Encouraging Repeat Business and Referrals
- Lesson 8 – Understanding Projections and Timing
- Lesson 9 – Targeting Your Marketing
- Lesson 10 – Creating Your Key Selling Messages
- Lesson 11 – Setting Your Goals and Finalizing Your Marketing Plan
- Lesson 12 – Tracking Your Results
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
There are no prerequisites to take this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: bms</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13</li>
<li>$187.00 USD</li></ul><br><br>
<p><strong>Self-Paced</strong></p><br>
<ul><li>3 Months Access</li>
<li>Course Code: T9675</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li>
Glynns Thomas has more than 20 years of advertising and marketing experience. She was a Vice President of Internet Marketing at Wells Fargo Bank and has worked for several well-known advertising agencies. Today, Thomas is an independent marketing consultant and a volunteer with SCORE: Counselors to America's Small Business, providing marketing advice to small businesses.
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