Write Effective Web Content
Write Effective Web Content
Is your web content as effective as it could be? In this course, you will gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors. You will learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. You will explore ways your web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers. You will also explore all kind of multimedia: images, info-graphics, slideshows and screen casts. You will also discover ways to encourage interaction with your readers through polls, surveys, and quizzes.
Finally, you will examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the web.
Syllabus
- Lesson 1 – Elements of Effective Web Content
- Lesson 2 – Developing Focused Content
- Lesson 3 – Organizing Content
- Lesson 4 – Easy-To-Understand Content
- Lesson 5 – Content That Sells
- Lesson 6 – Content That Builds Relationships
- Lesson 7 – Blogs and Microblogs
- Lesson 8 – Images and Multimedia
- Lesson 9 – Multimedia Tutorials
- Lesson 10 – Polls, Surveys, and Quizzes
- Lesson 11 – Intellectual Property
- Lesson 12 – Some Final Tips
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
There are no prerequisites to take this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: ewc</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13 </li>
<li>$187.00 USD</li></ul>
Linda Aksomitis has a master's degree in adult vocational/technical education, with a minor in English. She has published 25 books for readers of all ages (fiction and nonfiction), including numerous e-books, and she has a few thousand publications in newspapers, magazines, and on the Internet. She's been an acquisitions editor for an e-publisher, webmaster of half a dozen websites, managing editor and webmaster for an Internet magazine, and she maintains two active blogs. Linda traces all of her publishing success to the Internet and the contacts she's made in cyberspace.
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