Achieving Top Search Engine Positions
Achieving Top Search Engine Positions
The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website’s traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).
In this course, you’ll gain the knowledge you need to boost your website’s visibility. By the end of the course, you’ll have mastered proven, step-by-step SEO strategies that you can implement right away.
Syllabus
- Lesson 1 – History of Search Engines and Directories
- Lesson 2 – Understanding How Search Engines Work
- Lesson 3 – Creating Killer Keyword Lists
- Lesson 4 – Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
- Lesson 5 – Important HTML Tags to Master
- Lesson 6 – Content Layout and Keyword Usage
- Lesson 7 – Web Hosting, URLs, and Mobile Optimization
- Lesson 8 – Spamming Tricks to Avoid
- Lesson 9 – Submitting Your Site
- Lesson 10 – Track Your Progress With a Post-Submission Analysis
- Lesson 11 – Powerful Online Promotion Techniques
- Lesson 12 – Effective Offline and Online Promotion Techniques
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
An interest in learning how to get more search traffic to a website. It is highly recommended that you have a website or building a website to get the most out of this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: se1</li>
<li>Start Dates* Dec 15 | Jan 12 | Feb 09 | Mar 16</li>
<li>$187.00 USD</li></ul><br><br>
<p><strong>Self-Paced</strong></p><br>
<ul><li>3 Months Access</li>
<li>Course Code: T9647</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li></ul>
Chris Minnick has overseen the development of hundreds of web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".
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