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BA (Hons) Business with Marketing

BA (Hons) Business with Marketing

The dual certification program is designed for students wishing to embark on a professional career in business and management. This business management course will help you develop analysis and evaluation skills, which can be applied to real-world situations. You will develop your knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance, and operations management within a global context. You will also be equipped with the skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working and communication skills.

Exit Awards

  • Part 1 – Higher National Diploma, Pearson-Modules12 with 240 credits
  • Part 2 – Top-up: BA (Hons) Business with Marketing -Modules 06 with 120 credits

The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory.

Gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares you for a wide range of careers in marketing and business sectors.

Part 1 – Higher National Diploma, Pearson

Credits: 240 Duration: 14 to 20 months Modules: 12 Intake: Rolling
Business and the Business Environment 15
Marketing Essentials 15
Human Resource Management 15
Management and Operations 15
Management Accounting 15
Managing a Successful Business Project 15
Sales Management 15
Organizational Behavior 15
Innovation and Commercialization 15
Entrepreneurship and Small Business Management 15
Business Strategy 15
Research Project 15
Product and Services Development 15
Integrated Marketing Communication 15
Digital Marketing 15

Part 2 – Top-up: BA (Hons) Business with Marketing

Credits: 120 Duration: 12 months Modules: 06 Intake: January and August
Business Consultancy 20
Strategic Management 15
Innovation and Creativity for Business 20
Strategic Branding 20
Marketing for Emerging Markets 20
Personal Development and Employment 20

What will I learn?

High school results or foundation
Rolling intake

<ul><li>Quick enrolment process with personal details for registration online</li>
<li>rolling intake</li>
<li>No entrance exam required but students are expected to be proficient in English</li>
<li>Degrees are WES approved</li>
</ul>
On-site/online currently due to covid (cannot be taken online after covid restrictions are lifted)
Expected to be proficient in English skills, soft skills and technical skills.
Paid - AED 58,000 (USD 15,810.00)
Repository of study materials and course ware for revision and reference at the end of each module
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WESTFORD UNIVERSITY COLLEGE

Westford draws upon global best practices of pedagogy in online and onsite learning, that results in providing an ‘interactive peer-to-peer learning environment’, ‘develops advanced research capabilities, ‘academic rigor’, through a broader choice of “carefully designed options” undergraduate education programs and professional certifications ably suited for meeting the evolving needs of regular students and working professionals. Westford University College optimally utilizes sophisticated technology and the power of the Internet to bring to you an invaluable learning experience encapsulating the global know-how of the industry best practices.


About Liverpool John Moores University (LJMU)

The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning, and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.


This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250-degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.


Why us?

The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory. Gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares you for a wide range of careers in marketing and business sectors


Accreditation/ Recognition

Liverpool John Moores University, UK Pearson


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