Bachelor of Business – Marketing (Level 7)
Bachelor of Business – Marketing (Level 7)
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways
Part 1
You complete four core courses – refer to the Bachelor of Business overview.
Bachelor of Business
And complete the following course
- MKTG501 Marketing insights*
You also choose minor or elective courses depending on your chosen minor(s).
Part 2
You explore the tools and concepts required for gaining market insights, followed by the immersive experience where you apply these skills to make successful decisions.
Courses may include
- MKTG601 Marketing Research*
- MKTG602 Marketing Relationships*
- MKTG603 Consumer Behaviour*
- MKTG701 Strategic Marketing*
- MKTG702 Integrated Marketing*
- MKTG703 Digital, Social Media and Mobile Marketing*
- MKTG704 Marketing for Social Impact*
Part 3
Workplace experience
The capstone project is the final part of your degree and takes place in your final semester. You can choose to work in an organisation of your choice, start your own venture or complete an applied project.
Recent placements included:
- Colenso BBDO
- Contagion
- Cook Islands Tourism Group
- DDB
- Noel Leeming
- NZ Breast Cancer Foundation
- Ogilvy
- TVNZ
- Workplace experience in the Bachelor of Business
What will I learn?
In addition to achieving the broader outcomes of the Bachelor of Business, a graduate of the Marketing, Advertising, Retailing and Sales major will be able to:
a. Demonstrate knowledge of the current issues, insights and debates in the concepts, frameworks and applications of marketing, advertising, retailing and sales. (Knowledge/Understanding)
b. Demonstrate a comprehensive and integrated understanding of marketing, advertising, retailing and sales in an omnichannel business environment. (Knowledge/Understanding)
c. Demonstrate capabilities in conceptual, critical, reflective and independent thinking. (Inquiry/Research/Creativity; Personal/Intellectual Autonomy)
d. Demonstrate consideration of ethical, social responsibility and sustainability issues in decision-making within marketing, advertising, retailing and sales contexts. (Ethical/Professional Dispositions)
e. Apply relevant theory and techniques to marketing, advertising, retailing and sales issues.(Skills/Application)
f. Make sound decisions and communicate these professionally. (Inquiry/Research/Creativity; Communication)
<ul>
<li>Are under the age of 20 years; and</li>
<li>Are a citizen or permanent resident of New Zealand or Australia; and</li>
<li>Don’t meet the University Entrance standard; and</li>
<li>Have received secondary schooling to at least New Zealand Year 12 level (or its equivalent overseas) and completed NCEA Level 2 endorsed with Merit or better. This should include at least 14 credits in each of 4 NCEA Level 2 subjects, at least 3 of which must be on the approved subject list; and</li>
<li>Meet the UE literacy and numeracy standards, or their equivalents; and</li>
<li>Have not completed Year 13 at a New Zealand secondary school; or</li>
<li>Have undertaken study in Year 13 at a New Zealand secondary school, but not attempted to qualify for University Entrance</li>
<li>Applications will be considered on a case-by-case basis. Applicants must also be selected into the programme for which they have applied.</li><br>
<p>Australian applicants most recent schooling must have been in New Zealand.</p><br>
<p>Applicants who have undertaken Year 13 beyond 1 June in any year may not normally be eligible to apply in the same year but may be considered for mid-year admission in the following year.*</p><br>
<p>*waived for Year 13 students at a New Zealand secondary school in 2020, due to the impact of COVID-19.</p><br>
<p>Cost of applying for Discretionary Entrance There is a non-refundable assessment fee of $50.00.</p>
<b>IELTS Academic</b>
<p>Bachelor's degree</p>
<ul>
<li>6.0 overall with all bands 5.5 or higher</li>
</ul><br>
<p>Other recognized English Language Tests</p>
<p>Use the following table to see what you need to meet the English language requirements through the Language Cert International ESOL, Trinity ISE, Certificate in English for Academic Study (CertEAS), New Zealand Certificate in English Language (NZCEL), GIE, TOEFL iBT®, Cambridge English: Advanced (CAE) or the Pearson Test of English.</p><br>
<img src="http://ecert.edvantageinternational.com/wp-content/uploads/2021/06/01-d.png"><br><br>
<img src="http://ecert.edvantageinternational.com/wp-content/uploads/2021/06/01-e.png">
<li>12 Jul 2021</li>
<li>28 Feb 2022</li>
<li>18 Jul 2022</li>
</ul>
<p>Applications will be processed up to the start of the semester depending on programme availability. We recommend applying as soon as possible to have the best chance of securing a place in your preferred programme.</p>
<b>Late applications –</b>
<p>if your application arrives after the dates above Your application will be processed if places are available in the programme.</p><br>
<p>If there are no available places, your application will automatically be processed for the following intake,
and you will be advised accordingly.</p><br>
<p>Contact us at ecert@edvantageinternational.com for further information</p>
<li>Online</li>
<li>Blended Learning</li>
</ul>
<p>Contact us at ecert@edvantageinternational.com for further information</p>
<p>AUT offers some of the most comprehensive student services and support in New Zealand – so you know you’ll be well looked after when you study here. Our academic staff are passionate about their subjects and at the forefront of their disciplines.</p>
<p>Many of them are internationally known as experts in their fields, and organisations around the world draw on their expertise for key projects.</p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
AUCKLAND UNIVERSITY OF TECHNOLOGY
AUT is the second largest university in New Zealand. We have been a university since 2000, but a place of learning for 120 years and operate in accordance with the Education Act (1989).
We’re proud to be one of the world’s best modern universities – Times Higher Education has ranked us as the top millennial university in Australasia and we’re in the top 1% of universities in the world.
When AUT became a university in January 2000, it had a clear vision: to provide its students with exceptional learning experiences, and send them into the world as outstanding graduates. This student-centred vision has guided AUT’s development over the past 20 years.
Now, more than 29,000 students from 137 countries study at AUT across our three campuses in Auckland’s central business district, on the North Shore and in Manukau, making us one of the largest universities in New Zealand
Why study at AUT
A world-class university environment
We’re proud to be one of the world’s best modern universities – Times Higher Education has ranked us as the top millennial university in Australasia and number 15 in the world. We have an overall five-star rating from university rankings organization QS, in addition to five star ratings for Teaching, Employability, Research, Inter nationalization, Facilities, Innovation and Inclusiveness.
We have been a university since 2000, and are now the second largest in the country and ranked among the top 1% (251-300) of universities in the world.
Study with us and you can enroll in our range of world-ranked subjects, which include New Zealand’s top-ranked health programmers and one of the world's best sport science school. Study both business and computer and information sciences, and prepare yourself for a wide range of careers in as little as four years.
An innovative teaching and learning space
AUT’s three modern campuses have several award-winning buildings which were created using sustainable principles and feature inviting, collaborative and functional learning areas, auditoriums and research spaces. This includes the state-of-the-art Engineering, Computer and Mathematical Sciences building, which has unique design features that mean it can be used as a teaching tool and ‘living lab’ where students can get hands-on experience.
World-leading staff
Our academic staff are research-active and at the forefront of their disciplines. Many of them are internationally known as experts in their fields, and organisations around the world draw on their expertise for key projects.
Innovative and relevant research
AUT is ranked first in New Zealand for global research impact (the number of times our research is cited by academics globally) by Times Higher Education and the US News Global Universities Rankings.
We have more than 60 research centres and institutes delivering leading research – from space research to artificial intelligence and robotics, and ecology to physical activity and nutrition.
Accreditation/ Recognition
AUCKLAND UNIVERSITY OF TECHNOLOGY
World Ranking
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