Business and Marketing Writing
Business and Marketing Writing
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company’s image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You’ll get practical writing instruction in grammar, clarity, structure and more. You’ll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.
Syllabus
- Lesson 1 – The Role of Business and Marketing Writing
- Lesson 2 – The Ins and Outs of Image
- Lesson 3 – Writing Approaches and Strategies
- Lesson 4 – Media
- Lesson 5 – Putting It All Together: Writing Project
- Lesson 6 – Complete and Incomplete Sentences
- Lesson 7 – Word Choices
- Lesson 8 – Internal Communication
- Lesson 9 – Banishing the Bureaucracy
- Lesson 10 – Editing, Proofreading and Evaluating
- Lesson 11 – Putting It All Together: Editing Project
- Lesson 12 – Marketing Ethics
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
There are no prerequisites to take this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: bmw</li>
<li>Start Dates* Dec 15 | Jan 12 | Feb 09 | Mar 16</li>
<li>$187.00 USD</li></ul><br><br>
<p><strong>Self-Paced</strong></p><br>
<ul><li>3 Months Access</li>
<li>Course Code: T9621</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li></ul>
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.
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