Certificate in Digital Marketing (Hospitality)
Certificate in Digital Marketing (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
Modules
You must complete all 4 Core courses and 6 other courses from the list below to be eligible for the award.
Includes:
- 4 Core courses (see list below)
- 6 courses from the Digital & Marketing Category, we recommend you complete at least one course from each of the Media Categories. ie. Owned Media, Earned Media and Paid Media.
- The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)
program content
- Core module: Understanding your Guests’ path to booking
- Core module: Understanding the accommodation market
- Core module: Accommodation distribution
- Core module: Market segmentation
- Marketing: Introduction to Digital Marketing
- Commercial: Competitive Pricing Analysis (How to price your rooms)
- Commercial: Developing your Hotel SWOT Analysis
- Owned Media: SEO
- Owned Media: Content
- Owned Media: CRM, Email and Loyalty
- Owned Media: Optimizing for Voice search & Chatbots
- Earned Media: Social Media & Visual Storytelling
- Earned Media: Public Relations & Reviews
- Paid Media: Measuring Marketing Performance
- E-Commerce: Managing your Website & E-Commerce
- Marketing to Segments: Chinese Travellers
- Marketing to Segments: Muslim Travellers
- Marketing Strategy: Developing your Marketing Strategy & Plan
- Sales & Marketing: Managing Venue Sales & Marketing
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
<p>Email us at ecert@edvantageinternational.com for more information</p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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