General Managers Guide to working with Owners & Asset Managers. (Hospitality)
General Managers Guide to working with Owners & Asset Managers. (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.
General Managers Guide to working with Hotel Owners
Learn how the owner looks at the property performance and the criteria for increasing the value of their asset. Should you be re-thinking the culture and strategy to better meet owners’ objectives? How can you come to an agreement with owners on investing in marketing? This short course will provide hoteliers with tips, checklists, and guides to improving relationships and ROI.
Modules
You will learn
- How Owners measure the value of their asset
- Tips for managing the relationship with your owner
- Understand your real cost of sale by channel (most hotels omit certain data you need)
- Shifting Mindset: Marketing or Direct Channel Commission
- How to assess your Sales & Marketing function
- How to demonstrate your strategy and why it will increase profit and asset value
- How to convince owners/ head office to invest more in digital
- (For the purpose of this course, Owners can be individual property owners or a brand/chain who owns the assets). This course forms part of a program to earn a Certificate in Business Acumen (Hospitality). You can either study the full Certificate program or just take individual courses to update your skills.
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- How Owners measure the value of their asset
- Tips for managing the relationship with your owner
- Understand your real cost of sale by channel (most hotels omit certain data you need)
- Shifting Mindset: Marketing or Direct Channel Commission
- How to assess your Sales & Marketing function
- How to demonstrate your strategy and why it will increase profit and asset value
- How to convince owners/ head office to invest more in digital
- (For the purpose of this course, Owners can be individual property owners or a brand/chain who owns the assets). This course forms part of a program to earn a Certificate in Business Acumen (Hospitality). You can either study the full Certificate program or just take individual courses to update your skills.
<ul>
<li>This course is specifically for accommodation and resort managers who would like to improve their relationship with the owner of the property with a focus on the Commercial areas of sales, marketing & revenue management</li>
<li>Hotel professionals wishing to learn more about the role of the Hotel Manager or General Manager in Hospitality</li>
<li>Those pursuing the HSMAI “Certificate in Business Acumen (Hospitality)”</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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