Getting started with Business Intelligence for Hotels (Hospitality)
Getting started with Business Intelligence for Hotels (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.
All business need access to reports and data to improve their business. Accommodation providers have a lot of data available to them. This course explains how to get the data you need, what you can use it for and will cover some examples of how you can improve your business using data and intelligence.
Modules
You will learn
- This course will define a few terms commonly used in hospitality: Business Intelligence; Big Data; Small data, Analytics; Customer Analytics;
- What types of data do RM’s use? Where do they get their data from? Where is data available?
- How to read, and gain insights from data and reports;
- Ways to present data in an easily digestible format;
- COVID update for Business Intelligence
- How to get started with your BI project
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- This course will define a few terms commonly used in hospitality: Business Intelligence; Big Data; Small data, Analytics; Customer Analytics;
- What types of data do RM’s use? Where do they get their data from? Where is data available?
- How to read, and gain insights from data and reports;
- Ways to present data in an easily digestible format;
- COVID update for Business Intelligence
- How to get started with your BI project
<ul>
<li>Those pursuing the HSMAI Revenue Ready “Certificate in Revenue Management (Hospitality)”</li>
<li>This course serves as a learning base for those who wish to do further study on revenue management to get into a revenue role;</li>
<li>People just starting in the revenue department will benefit from learning how revenue people can influence booking volumes at their property.</li>
<li>This course can be a standalone course for People wanting to learn about the pricing strategies hoteliers use to increase profits. You could be an asset owner, management company, holiday rental agent or hotelier wondering if it’s worth investing funds into revenue management systems, or rate systems, and dedicated revenue management resources.</li>
<li>Vendors or partners in the travel & tourism industry interested in the source of intelligence on accommodation.</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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