Hospitality Market Segmentation (Hospitality)
Hospitality Market Segmentation (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.
Hotel Market Segmentation
The hotel industry, like most industries segment their markets (which is their customers and potential customers) into different segments to understand them more to allow a customised product and message to be developed for each segment. This online course in Hotel Market Segmentation is a fundamental way to increase revenue to your business. If you are in any role in the hospitality industry, you will need to know who your customers are and the segments they belong to. This course covers the standard segments used in the hotel industry, including definitions and how you can increase your property’s revenue and profits with that knowledge.
This course blends learning from text, images, video, research and articles providing you with the opportunity to study segmentation in as much detail as you would like.
Modules
You will learn
- The definition of market segmentation in the Accommodation Industry
- How to define each segment
- The difference between a channel and a segment?
- How to use this segmentation to gain insights and improve revenue and profit results
- Understand different consumer behaviours in different channels
- Understand the different terms and strategies used; Segments vs Channels vs personalised offers
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- The definition of market segmentation in the Accommodation Industry
- How to define each segment
- The difference between a channel and a segment?
- How to use this segmentation to gain insights and improve revenue and profit results
- Understand different consumer behaviours in different channels
- Understand the different terms and strategies used; Segments vs Channels vs personalised offers
<ul>
<li>Those pursuing the HSMAI Revenue Ready “Certificate of Revenue Management (Hospitality)”</li>
<li>This course can be a standalone course for hoteliers wanting to learn about the methods hotels can use to bring in more bookings and more revenue. You could be an asset owner, management company, holiday rental agent or hotelier wondering if it’s worth investing in digital marketing.</li>
<li>This course serves as a learning base for those who wish to do further study on revenue management or hotel sales or marketing;</li>
<li>People just starting in the revenue or digital marketing department will benefit from learning how revenue people can influence booking volumes at their property.</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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