Introduction to Hotel Digital Marketing (Hospitality)
Introduction to Hotel Digital Marketing (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
Digital Marketing Course Overview
This course provides an overview of the main components of Hotel Digital Marketing so learners can understand the industry terms, what each component does and how each could be used for promoting their property. Also, to aid those people moving from a traditional marketing role into a digital role, we have included the “The Evolution of Traditional to Digital Marketing”. The course is focussed on the hospitality industry.
You will learn
- Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead?
- Understanding the components of Digital Marketing
- Paid Media
- Owned Media
- Earned Media
- Digital Marketing funnel
- Pulling it all together
- Where are we now?
- Mobile, the rise of video, the dominance of Paid search and social
Modules
Digital Marketing Course Overview
This course provides an overview of the main components of Hotel Digital Marketing so learners can understand the industry terms, what each component does and how each could be used for promoting their property. Also, to aid those people moving from a traditional marketing role into a digital role, we have included the “The Evolution of Traditional to Digital Marketing”. The course is focussed on the hospitality industry.
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- Evolution of Marketing – How did we get here? How has this changed hotel marketing? Is traditional marketing dead?
- Understanding the components of Digital Marketing
- Paid Media
- Owned Media
- Earned Media
- Digital Marketing funnel
- Pulling it all together
- Where are we now?
- Mobile, the rise of video, the dominance of Paid search and social
<ul>
<li>Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”</li>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to promote their brand and property. You could be an asset owner, management company, holiday rental agent or hotelier wondering if it’s worth investing in digital marketing.</li>
<li>This course serves as a learning base for those who wish to do further study on any digital, marketing, sales, revenue or commercial disciplines</li>
<li>People just starting in the a hospitality business or working in a marketing or digital role will benefit from learning which areas of digital marketing hoteliers can use to promote their property.</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
Be the first to add a review.
Related Courses
