Learn Basic Internet Marketing Online

Course Overview

“Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. If you are going to have an Internet marketing strategy, you need to be ready to establish or expand your digital presence and reach. First of all, it is important to understand how to market online and how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.

This course touches on the definition of Internet marketing, how to create a marketing plan and extend influence, e-mail marketing, search engine optimization and online advertising,


At the end of this course you will be able to:

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting

Target Audience

This course is designed for:

  • Anyone who wishes to set up their own business
  • Anyone who is new to marketing and wants to understand the basics

Course Content

  • Module One: Pre-Assignment.
  • Module Two: What is Internet Marketing?
  • Module Three: Creating an Internet Marketing Plan
  • Module Four: Extending Your Influence
  • Module Five: E-mail Marketing
  • Module Six: Search Engine Optimization (SEO)
  • Module Seven: Advertising Online

None/No previous knowledge required.
This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.
A participation certificate will be issued on completion of the course.

EdVantage e-Cert is an online endeavor to provide access to education and innovative learning across a wide range of fields of study. It aims to bring you affordable and accredited courses from reputed and credible education providers worldwide.

EdVantage e-Cert through its e-Smart courses aims to provide training and courses which will ensures you step into your dream job. Now you can polish your knowledge and skills to get Job-ready or gain a new qualification form a Certification to an e-MBA all in the comfort of your home!

Whether you are looking to gain a qualification or you simply want to improve your understanding of basic industry practices and trends, an employee who is chasing a promotion and upskilling or simply someone with a years of experience but lacking formal qualifications on paper- EdVantage e-Cert is the answer!

Why hesitate when you can receive comprehensive Academic and technical study support and valuable training that can be tailored to fit your busy life, still helping you achieve a qualification you desire?

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Enrolled: 7 students
Duration: 6 hours