Learn Building a Consulting Business

“Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses. Social media is where you find your audience, communicate with them and receive their feedback and suggestions. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.

This course touches on how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

At the end of this course you will be able to:

• Understand the term “consultants” and their role in today’s business world
• Identify consulting opportunities
• Create a business strategy that includes a business plan, budget, marketing plan, fee structure, and resources
• Use social media and networking skills to grow your consulting business
• Protect your work with contracts
• Identify ways to stay on top of trends and changes

This course is designed for:

• Anyone who wishes to start their own business as a consultant, freelancer, contractor or entrepreneur