Managing the Hospitality Revenue function. (Hospitality)

Managing the Hospitality Revenue function. (Hospitality)

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.

Managing the hospitality revenue function (For General Managers and Directors who manage the Revenue function.)

The role of the revenue director has evolved. He/she can be a valuable ally when you’re looking to increase your ROI, lower costs, and when you’re dealing with the owners or corporate head office. For a property General Manager or Hotel/Resort Manager, Owner, and Executive team, the revenue management discipline is a very important one, but is often not well understood.

This course will enlighten you on how the Revenue function works, what they need from leaders to optimise their performance and what the revenue function should be doing for you.  How can the Revenue Leader (RL) help you?  We list different scenarios, what the RL should be doing in each scenario, and how you should leverage the Revenue leader to optimise results.

Forecasting can be a key driver of marketing strategy, commercial performance, and operational improvements.  Find out why you should be forecasting and what should you do with the forecast to improve your business.  Learn about how pricing decisions should be made and how you can help the revenue team improve their decision-making.

Lastly, a detailed guide on how to improve your hotel’s performance by having regular, well-structured Revenue Meetings.

Outcomes:
Improved leadership skills in managing this increasingly important function specifically in the hospitality/accommodation business.

NOTE: If you’re looking for guidance on recruitment, roles, structure & culture in the revenue area, please check our course on “Recruiting, Managing & Retaining Hospitality Revenue people“

Modules

You will learn

• Rate Parity – what is it; and what can you do about the challenges;
• Forecasting – should be a fabulous tool for the whole Executive team;
• Pricing – how should pricing decisions be made, how can leaders support this function
• To learn what role the Revenue Meeting has in hotel operations and how you can support this to improve the hotel’s performance.
• In different scenarios, what should the Revenue leader be doing, and how they can help you improve results.
• Preparing for Automation – To understand the tools and support your revenue professionals need to provide an excellent service to the property.

Assignments/Tests

All courses are tested by quizzes throughout the course.

What will I learn?

You will learn

• Rate Parity – what is it; and what can you do about the challenges;
• Forecasting – should be a fabulous tool for the whole Executive team;
• Pricing – how should pricing decisions be made, how can leaders support this function
• To learn what role the Revenue Meeting has in hotel operations and how you can support this to improve the hotel’s performance.
• In different scenarios, what should the Revenue leader be doing, and how they can help you improve results.
• Preparing for Automation – To understand the tools and support your revenue professionals need to provide an excellent service to the property.