Marketing Your Business on the Internet
Marketing Your Business on the Internet
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you’ll learn how to keep your visitors coming back again and again!
Throughout the course, you’ll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
Syllabus
- Lesson 1 – Businesses on the Web
- Lesson 2 – Web Presence
- Lesson 3 – Domain Names and Search Engines
- Lesson 4 – Website Optimization
- Lesson 5 – The Internet’s Impact on the Marketing Mix (4 P’s)
- Lesson 6 – Web Analytics
- Lesson 7 – Online Advertising
- Lesson 8 – Email Marketing
- Lesson 9 – Creating Site Stickiness Through Content
- Lesson 10 – Creating Site Stickiness Through Community
- Lesson 11 – Creating Site Stickiness Through Commerce
- Lesson 12 – Completing Your Internet Marketing Plan
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
Completion of Designing Effective Websites and Creating Web Pages (or equivalent experience) is helpful but not required.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: mbi</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13</li>
<li>$187.00 USD</li></ul><br><br>
<p><strong>Self-Paced</strong></p><br>
<ul><li>3 Months Access</li>
<li>Course Code: T9616</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li></ul>
Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.
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