Marketing Your Nonprofit
Marketing Your Nonprofit
Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You’ll also learn how to persuade the media to communicate your organization’s message and further its ideals and goals. Before you know it, you’ll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you’re sure to find this information-packed course indispensable.
Syllabus
- Lesson 1 – Nonprofit Marketing Defined
- Lesson 2 – Setting Goals
- Lesson 3 – Positioning Your Nonprofit
- Lesson 4 – Market Readiness
- Lesson 5 – Marketing Strategies
- Lesson 6 – Advertising and Promotion
- Lesson 7 – Advertising and Marketing on the Internet
- Lesson 8 – Marketing and Volunteers
- Lesson 9 – Publicity, Media, and Public Relations
- Lesson 10 – Developing Your Own Market Plan
- Lesson 11 – Developing a Promotion Plan
- Lesson 12 – Evaluating Your Marketing Efforts
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
There are no prerequisites to take this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: myn</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13</li>
<li>$187.00 USD</li></ul>
Janet Levine has been involved with grant writing and fund raising since 1988. Prior to starting her consulting company in 2007, she was the Vice President for University Advancement at a public, urban university. Levine has been a fundraiser and administrator at a number of colleges, universities and other non-profit organizations. She holds a Master of Business Administration from Pepperdine University and a B.A. from Hofstra University.
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