Master of Arts in Digital Media (MA-DM)

Master of Arts in Digital Media (MA-DM)

Lead and manage communication and media projects for multinationals, governments and international organizations.The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in digital media and communications.

The MA-DM provides a comprehensive introduction to today’s issues and challenges in media and communications:

  • what is the role of the communications manager?
  • How is digital media re-shaping the media landscape?
  • How is digital media produced, distributed and consumed?
  • How can organizations and individuals communicate effectively in a global and multicultural environment?

Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics. The courses are designed to give practical training and insight using the latest programs and trends in the digital media field.

In addition to core media and communication courses, the Master of Arts in Digital Media trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.

The Master of Arts in Digital Media is comprised of 14 courses taken over one year.

  • Ranked N°50 in Western Europe by Eduniversal
  • An overview of the dominant theories of media and communications
  • Practical skills in managing communications in organizations and companies
  • Insight into the latest developments in media tools and related-business areas
  • Receive Google Analytics certifications
  • Exposure to how global organizations communicate strategically and evaluate their initiatives
  • Switzerland is a dynamic and multicultural learning environment
  • Optional double degree with Boston University
  • Study tour to Silicon Valley

<ul><li>A minimum Grade Point Average (GPA) of 3.0</li>
<li>At least 2 years of work experience is recommended</li></ul>
<ul><li>Application form</li>
<li>Motivation Essay of 300 words</li>
<li>Undergraduate Transcripts in English (even provisional)</li>
<li>Application fee (non-refundable) of CHF 150.- (via credit card)</li>
<li>Passport copy</li>
<li>Undergraduate Diploma in English (when you graduate)</li>
<li>Reference Letter from one of your Professors and/or Employers</li>
<li>Scholarships/ Special offers (if any)</li>
<li>English proficiency test: either TOEFL (min score 80), IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). </li>
<li>English test results (TOEFL or IELTS). Waived for native speakers and for those who studied in English previously</li>
<li>Curriculum Vitae</li>
September - November - March - May
IUG is using a Hybrid System of learning which allows for both on-campus and E-Learning
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International University in Geneva

Ranked among the top ten business schools in Switzerland, the International University in Geneva (IUG) is an accredited academic institution specializing in business education.The University offers undergraduate and graduate programs in Business Administration, International Relations, Digital Media, Computer Science and International Trade.

The curriculum features a unique combination of theoretical and practical instruction, with a particular focus on international business practices. The international exchange program offers an opportunity for students to study at renowned universities worldwide.The University is offering to all Bachelor students ground-breaking Degree option: to graduate in 3 years with two international Bachelor degrees awarded by the University of Plymouth, UK and the International University in Geneva .

Situated in Geneva, Switzerland, at the centre of Europe and a hub for international politics and business, the campus is located about 5 km from the city centre. The IUG has students representing over 60 nationalities thus providing a truly multicultural setting.

Why us?


The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

Your Career with your MBA

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

Career services

The International University in Geneva provides for counselling to assist students in their career decisions.

Accreditation/ Recognition

IUG has triple accreditation with 1) the British Accreditation Council (BAC) is referenced with the European Quality Assurance Register for Higher Education (EQAR)) 2) the Accreditation Council for Business Schools and Programs (ACBSP) and 3) the International Assembly for Collegiate Business Education (IACBE). ACBSP and IACBE are recognized by the Council for Higher Education Accreditation (CHEA)

Referenced in the education guides

IUG is referenced in several education guides including the “World Higher Education Database” published in collaboration with the United Nations, Educational, Scientific and Cultural Organization (UNESCO) and the International Association of Universities.

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Duration: 1 year (2 year/ part time for EU citizens only)