Owned Media: Content & Rich Media strategy for your Accommodation business (Hospitality)
Owned Media: Content & Rich Media strategy for your Accommodation business (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
Modules
Owned Media: Content & Rich Media strategy for your Accommodation business
This course will introduce the learner to the topics of content and rich media.
Content matters. It represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process:
- It inspires guests when they’re dreaming
- It answers questions when they’re planning
- It provides assurance when they’re booking
- It offers guidance while they’re experiencing your destination
- And it inspires, reminds, and delights them and others as well when they’re sharing their experience with friends, family, and colleagues.
You will learn
- A guide to developing your hotel Content Strategy
- Knowledge of best practice for hotel content
- Type of content to use in different situations
- Learn about Rich Media
- Learn about storytelling and how to create your own stories
The course is focused on the hospitality industry and along with a lot of reading and visuals, it uses multiple YouTube videos as examples of hotel content. If you don’t have access to YouTube, you may not get all the benefits we would like you to from this course, however, you will get a lot of best practice and guides to help you develop your content strategy specifically for hotels and resorts. The best practice has been developed by hoteliers for hoteliers.
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
You will learn
- A guide to developing your hotel Content Strategy
- Knowledge of best practice for hotel content
- Type of content to use in different situations
- Learn about Rich Media
- Learn about storytelling and how to create your own stories
<ul>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy</li>
<li>You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International</li>
<li>This course serves as a learning base for those who wish to do further study on any marketing or commercial areas</li>
<li>Hotel professionals wishing to learn more about managing the commerical area of a hotel or any accommodation business</li>
<li>Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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