Owned Media: CRM & Email Marketing Course (Hospitality)
Owned Media: CRM & Email Marketing Course (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
Owned Media: CRM & Email Marketing Course for Hospitality
The primary goals of email marketing today include moving the guest along their digital journey from awareness through the booking process and after the stay by encouraging brand advocacy. Email marketing serves a lot of different functions, and it is critical to identify the right time to send the right messaging to your guests. This means creating and segmenting customer lists, crafting compelling messaging and making offers based on what is appealing to that customer at that time.
To be successful, you’ll need to know the role of the CRM and how you can target your “best” guests. We’ll cover these things as well as touch on Loyalty.
You will learn
- Best practice for email marketing, types, when to use each type and how to improve your results
- What is a CRM and how does it fit into the technology platform
- Marketing and Loyalty programs
- Targeting the customer during the whole customer journey
- Updates on Privacy, First-Party Data and Cookies
Modules
Owned Media: CRM & Email Marketing Course for Hospitality
The primary goals of email marketing today include moving the guest along their digital journey from awareness through the booking process and after the stay by encouraging brand advocacy. Email marketing serves a lot of different functions, and it is critical to identify the right time to send the right messaging to your guests. This means creating and segmenting customer lists, crafting compelling messaging and making offers based on what is appealing to that customer at that time.
To be successful, you’ll need to know the role of the CRM and how you can target your “best” guests. We’ll cover these things as well as touch on Loyalty.
You will learn
- Best practice for email marketing, types, when to use each type and how to improve your results
- What is a CRM and how does it fit into the technology platform
- Marketing and Loyalty programs
- Targeting the customer during the whole customer journey
- Updates on Privacy, First-Party Data and Cookies
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- Best practice for email marketing, types, when to use each type and how to improve your results
- What is a CRM and how does it fit into the technology platform
- Marketing and Loyalty programs
- Targeting the customer during the whole customer journey
- Updates on Privacy, First-Party Data and Cookies
<ul>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy</li>
<li>You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International</li>
<li>This course serves as a learning base for those who wish to do further study on any marketing or commercial areas</li>
<li>Hotel professionals wishing to learn more about managing the commerical area of a hotel or any accommodation business</li>
<li>Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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