Owned Media: Optimising your content for Voice Search and Chatbots course. (Hospitality)
Owned Media: Optimising your content for Voice Search and Chatbots course (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
Owned Media: Optimising your content for Voice Search and Chatbots An online training course for Hospitality
During the COVID-19 pandemic, hotels have taken on automation in much bigger volumes than previously. Now is the time to get started by preparing your content to be ready for success when potential guests are using voice search to find your property or your special offers and if you’re thinking of implementing a chatbot. Both automations use what is called “Structured data” in a specific schema to enable the voice or chatbot to respond to guests questions and provide the correct answers.
You will learn
- Definition and types of chatbots
- Benefits of implementing automation in customer interactions
- How this technology can help your customer satisfaction without taking away the human element that is so valuable when the guest is on-property or contacting your support centre
- What is structured data and how to use it to optimise your site/sites
- What is AEO (Answer Engine Optimization) and how to use it to optimise
Modules
You will learn
- Definition and types of chatbots
- Benefits of implementing automation in customer interactions
- How this technology can help your customer satisfaction without taking away the human element that is so valuable when the guest is on-property or contacting your support centre
- What is structured data and how to use it to optimise your site/sites
- What is AEO (Answer Engine Optimization) and how to use it to optimise
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- Definition and types of chatbots
- Benefits of implementing automation in customer interactions
- How this technology can help your customer satisfaction without taking away the human element that is so valuable when the guest is on-property or contacting your support centre
- What is structured data and how to use it to optimise your site/sites
- What is AEO (Answer Engine Optimization) and how to use it to optimise
<ul>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy</li>
<li>You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International</li>
<li>This course serves as a learning base for those who wish to do further study on any marketing or commercial areas</li>
<li>Hotel professionals wishing to learn more about managing the commerical area of a hotel or any accommodation business</li>
<li>Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
Be the first to add a review.
Related Courses
