Personal Brand – Maximizing Personal Impact

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Course Overview

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work. Learn to consider and define the influence that you can have on their life and work. You will also learn skills for success and how to create those circumstances.

Specific learning objectives include:

Speak in terms of the impact and influence that you want to have in life and work
Understand your personal style in terms of their personal brand
Develop skill in areas like focus, concentration, and communication to support your brand
Build credibility and trust by living your brand
Take ownership of your image, both online and in person

Course Content

Session One: Course Overview
Session Two: Importance of a Personal Brand
Session Three: Your Brand Approach to Others
Session Four: Looking at the Outside
Session Five: Looking at the Inside
Session Six: Setting Goals
Session Seven: Networking for Success
Session Eight: Communication Strategies
Session Nine: Building Your Credibility
Session Ten: Brand You
Session Eleven: Living Your Brand
Session Twelve: Managing Your Social Media Presence
Session Thirteen: Having Influence
Session Fourteen: Dealing with Challenging People
Session Fifteen: Presentations and Meetings

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