Competitive Value Analysis. (Hospitality)
Competitive Value Analysis. (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.
Calculate your room pricing using a product-value assessment
Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.
In this course, we introduce a unifying framework for examining different methods of accommodation pricing, including:
- Understand the value proposition and rate tactics of your key competitors
- Develop a competitive advantage based on the analysis findings and repositioning a hotel by offering better value for consumers.
- A template spreadsheet is provided to facilitate pricing research and decision-making
Modules
You will learn
- A method to validate pricing strategy for a hotel’s rooms using a template developed by hoteliers
- A structure to review and update this strategy whenever you need to update it
- Best Practice process for developing your pricing customised to your property
- A reliable method to work out your competitors “Net Promoter Score”
- Develop a competitive advantage based on the analysis findings and repositioning the hotel by offering better value for money for consumers
- If you complete the exercises, you will have a pricing strategy for your hotel.
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- A method to validate pricing strategy for a hotel’s rooms using a template developed by hoteliers
- A structure to review and update this strategy whenever you need to update it
- Best Practice process for developing your pricing customised to your property
- A reliable method to work out your competitors “Net Promoter Score”
- Develop a competitive advantage based on the analysis findings and repositioning the hotel by offering better value for money for consumers
- If you complete the exercises, you will have a pricing strategy for your hotel.
<ul>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy</li>
<li>You could be an asset owner, management company, holiday rental agent or hotelier looking for best practice for the industry body</li>
<li>This course serves as a learning base for those who wish to do further study on any strategic marketing or commercial areas</li>
<li>Hotel professionals wishing to learn more about managing the commercial area of a hotel or any accommodation business</li>
<li>Those pursuing the HSMAI “Certificate in Business Acumen (Hospitality)“</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
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