Small Business Marketing on a Shoestring

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Small Business Marketing on a Shoestring

When it comes to marketing for small businesses, money isn’t everything! In this course, you’ll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you’ll build your skills in each lesson. You’ll master cost-effective strategies, including strategic partnerships, local marketing, search engine optimization, social networking, email marketing, lead generation, and niche marketing. Along the way, you’ll see many real-world examples from other small businesses much like yours.

Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. By the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.

Syllabus

Lesson 1 – Creating a Marketing Strategy
Lesson 2 – Getting Customers to Notice You
Lesson 3 – Leveraging Others
Lesson 4 – Creating a Website Designed to Sell
Lesson 5 – Driving People to Your Website
Lesson 6 – Finding Leads and Encouraging Sales
Lesson 7 – Encouraging Repeat Business and Referrals
Lesson 8 – Understanding Projections and Timing
Lesson 9 – Targeting Your Marketing
Lesson 10 – Creating Your Key Selling Messages
Lesson 11 – Setting Your Goals and Finalizing Your Marketing Plan
Lesson 12 – Tracking Your Results

Requirements:
Hardware Requirements:

This course can be taken on either a PC or Mac.

Software Requirements:

PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Adobe Acrobat Reader.
Software must be installed and fully operational before the course begins.

Other:
Email capabilities and access to a personal email account.

Prerequisites:
There are no prerequisites to take this course.

Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.

Click here for more details

Enrollment Options

Instructor-Led 
<ul><li>6 Weeks Access</li>
<li>Course Code: bms</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13</li>
<li>$187.00 USD</li></ul> 
Self-Paced 
<ul><li>3 Months Access</li>
<li>Course Code: T9675</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li>

Glynns Thomas has more than 20 years of advertising and marketing experience. She was a Vice President of Internet Marketing at Wells Fargo Bank and has worked for several well-known advertising agencies. Today, Thomas is an independent marketing consultant and a volunteer with SCORE: Counselors to America's Small Business, providing marketing advice to small businesses.