Understanding your Guests path to booking (Hospitality)
Understanding your Guests path to booking (Hospitality)
Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses and some optional face-to-face workshops.
Online Training Course for hospitality people focusing on how guests make their decisions on where to stay during their booking journey.
Recent research from the University of Cornell used eye tracking software and interviews to analyse how consumers make their accommodation decision, and the process involved. The results found that far more than price, imagery was a critical component. One of the study’s authors, Stephani K. A. Robson said: “What guests appear to be thinking about is how well all the pieces of information about the hotel” – price, brand, photo, ratings, and so on – fit together… They used pictures to imagine themselves at the property and to see if the hotel was the right ‘it’ for them, so images that provide some sense of the experience, not just what the hotel looks like from the outside, may be powerful, perhaps even more than reviews or ratings which get a lot of attention from the industry.
Hoteliers now need to learn how to influence consumers to book their rooms instead of another property. To do this, you’ll need an understanding of the customer journey, not just for holiday-makers, but for business people too.
Modules
You will learn
- How customers shop for accommodation
- Learn what drives customers search and selection process
- Learn what influences their choices during their search (including travel agents)
- The customer journey, from dreaming about a holiday, to shopping, booking, and experiencing the holiday or trip
- NEW! A new section explain the customer journey for Event Planner
- Travel inspiration – how do we find the inspiration to travel, and where to travel to?
- Many hotels are part of a Hotel loyalty programs so we will explain what these are and how they are used to influence the selection of accommodation:
- Description of loyalty and reward schemes
- How hoteliers view their loyalty members
- Direct communication with guests
- Driving additional revenue for hotels
- How Revenue Managers leverage the benefits of hotel loyalty programs
COVID-19 LESSON:
- How have guests’ decision-making priorities changed during COVID-19?
- What should hotels be doing to convert potential guests coming to their website or calling the hotel? Including examples.
- What to focus on during the pandemic.
Assignments/Tests
All courses are tested by quizzes throughout the course.
What will I learn?
You will learn
- How customers shop for accommodation
- Learn what drives customers search and selection process
- Learn what influences their choices during their search (including travel agents)
- The customer journey, from dreaming about a holiday, to shopping, booking, and experiencing the holiday or trip
- NEW! A new section explain the customer journey for Event Planner
- Travel inspiration – how do we find the inspiration to travel, and where to travel to?
- Many hotels are part of a Hotel loyalty programs so we will explain what these are and how they are used to influence the selection of accommodation:
- Description of loyalty and reward schemes
- How hoteliers view their loyalty members
- Direct communication with guests
- Driving additional revenue for hotels
- How Revenue Managers leverage the benefits of hotel loyalty programs
COVID-19 LESSON:
- How have guests’ decision-making priorities changed during COVID-19?
- What should hotels be doing to convert potential guests coming to their website or calling the hotel? Including examples.
- What to focus on during the pandemic.
<ul>
<li>Those pursuing the HSMAI Revenue Ready “Certificate in Revenue Management (Hospitality)”</li>
<li>This course can be a standalone course for People wanting to learn about the methods hoteliers can use to bring in more bookings and more revenue. You could be an asset owner, management company, holiday rental agent or hotelier wondering if it’s worth investing in digital marketing.</li>
<li>This course serves as a learning base for those who wish to do further study on revenue management to get into a revenue role;</li>
<li>People just starting in the revenue department will benefit from learning how revenue people can influence booking volumes at their property.</li>
</ul>
<p>Email us at ecert@edvantageinternational.com for more information<p>
<p>We provide a One-Stop-Shop solution servicing all your needs from</p>
<ul><li>Admission application</li>
<li>Tuition fee payment, </li>
<li>Visa application (for your next On-campus course),and</li>
<li>Other destination services - insurance, forex, accommodation arrangement etc.</li></ul><br>
<p>through our parent company EdVantage International Consulting Limited. </p><br>
<p>Enjoy FREE or Discounted services when you book through EdVantage E-Cert!</p>
<p>Book your Foundation or Pathway course today on Edvantage E-cert.</p>
The Hospitality Sales and Marketing Association International (HSMAI)
About Us
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.
Our courses offer specialised content to help you fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
Explore our webinars, publications and online learning in your HSMAI Academy.
Highlights/Why us?
WHY SHOULD HOTELS CHOOSE HSMAI FOR TRAINING
- Created by hoteliers
- Online, Face-to-face and blended options
- Globally recognised certifications
- Non-profit means tailored for you
- Endorsed by industry leaders
- Short, interactive, online courses
- Workshops
Be the first to add a review.
Related Courses
