Using Social Media in Business
Using Social Media in Business
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you’re a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today’s globally connected environment, social media is a game changer for businesses. So, whether you’re looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Syllabus
- Lesson 1 – Developing a Social Media Foundation
- Lesson 2 – Creating Your Social Media Strategy
- Lesson 3 – Building Your Social Media Organization
- Lesson 4 – Crafting High-Quality Content
- Lesson 5 – Facebook
- Lesson 6 – Twitter
- Lesson 7 – LinkedIn
- Lesson 8 – Pinterest
- Lesson 9 – Instagram
- Lesson 10 – Social Media Automation
- Lesson 11 – Social Media and Your Team
- Lesson 12 – Measuring Your Social Media Performance
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Prerequisites:
There are no prerequisites to take this course.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
<ul><li>6 Weeks Access</li>
<li>Course Code: smb</li>
<li>Start Dates* Jan 12 | Feb 09 | Mar 16 | Apr 13</li>
<li>$187.00 USD</li></ul><br><br>
<p><strong>Self-Paced</strong></p><br>
<ul><li>3 Months Access</li>
<li>Course Code: T9270</li>
<li>No Instructor, Start Anytime</li>
<li>$187.00 USD</li></ul>
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
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